Great old brands never die. They refresh.

Even well established, very successful food and beverage brands and products can begin to lose their appeal. When that happens, truly great brands and products can most often be resuscitated by a brand refresh. These four time tested approaches still work wonders if they are well planned and executed. Remind consumers why you’re a great [...]

By |2012-08-02T21:04:21+00:00August 2nd, 2012|Uncategorized|0 Comments

Listen to consumers for cues on your food and beverage product development.

For food and beverage marketers, there are nuggets of new product inspiration to be found in listening to consumers. The proliferation of social media provides food and beverage marketers with a rich source of data about consumer engagement with specific brands and products, as well as consumer behavior within product categories. Consumers often tell marketers what [...]

By |2012-07-27T05:13:19+00:00July 27th, 2012|Uncategorized|0 Comments

Food consumers influenced equally by positives and negatives.

When it comes to purchasing decisions, consumers appear to be a little conflicted. In the past, they relied more on positive information in making purchasing decisions, but recent research reveals that negative information is now equally important in purchasing decisions. Of particular interest to food and beverage marketers is the fact that consumers are finding [...]

By |2012-07-19T19:06:27+00:00July 19th, 2012|Uncategorized|0 Comments

Impress “The Press” for tradeshow success.

Food and beverage marketers spend a considerable amount of time and resources annually on tradeshows, but they don't always "Press" for all the opportunities to promote. Obviously, impressing existing and potential new customers is one of the primary objectives in exhibiting at tradeshows. But, there is another very important objective that many marketers overlook or [...]

By |2012-07-02T22:21:47+00:00July 2nd, 2012|Uncategorized|0 Comments

Ranch style dressing? Consumers have moved it to the condiment aisle.

Food and beverage marketers are always racking their collective brains to develop new products and line extensions. Sometimes the shortest distance to success is to watch and listen to how consumers use and define food products. Hidden Valley Ranch has taken a cue from consumers and acknowledged that their product is so much more than [...]

By |2012-06-25T17:01:12+00:00June 25th, 2012|Uncategorized|0 Comments

More dads are doin’ the grocery duty.

Grocery shopping, along with meal prep, have historically been moms' responsibility. However, according to a recent survey from Cone Communications, 52% of dads claim to be the primary grocery shopper. That "dad" claim is supported by 35% of the moms in the survey who agree. Food and beverage marketers need to rethink how they message [...]

By |2012-06-18T22:40:06+00:00June 18th, 2012|Uncategorized|0 Comments
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