Successful email campaigns result from ongoing evaluation and adjustment. The real advantage of the technology is the ability to constantly assess effectiveness and make changes immediately. Yet, many food marketers treat email with the mindset that once it is developed and sent, it’s done. That’s static thinking. The following are some telltale signs that your [...]

Whether it's a new brand logo, a package redesign, or an entire ad campaign, great creative is born out of a well prepared creative brief. While it's tempting to jump directly into the creative effort, it's crucial to spend the time to do the due diligence first. A well crafted creative brief looks at the [...]