The branding power of a well chosen word

Artisan...the word that elevates any food or beverage product. According to researcher Datamonitor, there are over 800 food products that proudly display this moniker, 200 of which were introduced or re-branded in 2010 alone. Why? Producers and marketers adopting this descriptor have claimed impressive sales lifts, and in some cases, with increased price points that are commensurate with the [...]

By |2011-10-31T19:03:44+00:00October 31st, 2011|Uncategorized|0 Comments

Food Fight Over Food Facts

There seems to be a food fight going on over how food facts should be provided to consumers on packaged food products. Everyone agrees that "front of package" information should be provided for a quick read so that consumers can make an educated product choice and move on the next item on their shopping list. [...]

By |2011-10-21T19:51:21+00:00October 21st, 2011|Uncategorized|0 Comments

It’s a great time to be a supermarket.

An August, 2011 Harris Poll, by Harris Interactive, indicates that the public seems to love its supermarkets. The survey, which began in 1997, measures the public's perception of how well twenty-two of the nation's largest industries serve their consumers. With an 80% good job minus bad job (90% good job - 10% bad job) perception, [...]

By |2011-10-13T23:50:46+00:00October 13th, 2011|Uncategorized|0 Comments

Please don’t tax my fat-slam favs!

Apparently, Denmark has taken the dare...taxing food products and items based on the amount of saturated fat they contain. Presumably, there is an expectation that individuals will alter their food selections and make healthier choices based on the "tax stick". Everyone's favorites are on the hit list...pizza, cheeseburgers, butter, milk, cheese. The tax tab averages [...]

By |2011-10-06T18:23:18+00:00October 6th, 2011|Uncategorized|0 Comments
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