For years, food marketers have struggled with this question, particularly for those brands and products that are not owned by Fortune 500 companies with deep pocket ad budgets. The answer can be found on something all food products have in common: packaging. It has been estimated that 40%, and maybe even as high as 70%, of consumers [...]

Many food and beverage marketers have been struggling with how to effectively integrate social media into their marketing efforts. Where to focus: Facebook, YouTube, the new and very pinteresting Pinterest, and so many others to consider. Well, look no further than well established email. It is in fact the largest global digital social media platform. According [...]