The beginning of any working relationship is an exciting and somewhat anxious time. This is particularly true for food and beverage marketers as they begin working with a new branding/design/marketing firm or consultant...a new creative partner. Everyone, both clients and creative partners, want to do their best in achieving branding and marketing goals, and building [...]

Marketing professionals have been advising clients for decades to invest in brand positioning and identity to produce a greater ROI on all other marketing and promotional efforts. After a 10-year study, we now have quantifiable data to support that sage advice courtesy of WPP brand consultancies The Partners and Lambie-Nairn, in collaboration with Millward Brown [...]

Clean packaging/labels for food and beverage products is a hot topic. Consumers certainly have spoken about their desire for simplified ingredient lists and easy to read/comprehend food product packaging. The topic is also generating confusion not only among consumers, but also food and beverage product producers and marketers. First, it's a matter of definition. One [...]