Food brands are born out of a commitment of resources to create the face of a product. The investment is not just limited to capital in its creation and promotion, it also includes the time needed to build awareness and trust. Without proper care and feeding, food brands can't serve the purpose for which they [...]

Consumers are shopping more for healthy alternatives in the grocery aisles and food packaging can make it easier for them.  According to the 19th annual FMI survey "Shopping for Health", consumers are becoming more informed on eating healthy and they're reading food packaging for claims that support their health concerns. The top health claims that [...]