Great food products deserve to be showcased in well designed, attractive packaging. While food product design and formulation are the first order of business, some marketers remain focused on that aspect of bringing a product to market without giving enough consideration to actually packaging the product...package configuration, materials, design, graphics, photos, and messaging. Here are [...]

There have been seismic shifts in our culture that have changed the way we think about and consume food. For food marketers, there are both upsides and downsides. These changes have created marketing opportunities through product innovations and realignments that did not exist a few years ago. However, these changes have also caused disruptions in [...]