Brand messages and images abound on many online media platforms as consumers consume product information at home and on the go, using multiple devices. With all this messaging going on it is easy to understand that consumers are reading less and skimming more. Brands will have to adapt or perish. Quick read branding is an [...]

Coupons are still big with consumers. According to a recent survey conducted by Linkable Networks, 95% of US consumers regularly use coupons to lighten their budgets. Over 73% stated that they use coupons at least 1-2 times a month. Here are some additional findings about coupon use from this survey: 78% indicated that they used [...]

In a recent study by global research firm Ipsos Innoquest, consumers indicated that they place a high value on food and beverage packaging that preserves product freshness and is reusable. Over 60% of respondents said they would pay premium prices for products in packaging that "keeps food fresh longer".  Another 50% placed a high value [...]