Never underestimate the power of packaging.

Coca-Cola found out just how iconic its packaging really is when consumers complained about being confused by regular variety Coke holiday packaging. In an effort to support the World Wildlife Fund to celebrate polar bears, the company introduced new white cans for its regular Coke variety for the holidays. The problem? To consumers this holiday [...]

By |2011-12-12T22:24:28+00:00December 12th, 2011|Uncategorized|0 Comments
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