Old brand mascots find new life in social media.

If you've ever wondered what happened to the likes of Charlie the Tuna and the silent, but sophisticatedly dressed Planters Mr. Peanut, they've found new lives and voices in social media. While they may have died on TV like many of the shows they advertised on, they are alive and well, with new roles as brand [...]

By |2012-03-27T21:30:58+00:00March 27th, 2012|Uncategorized|0 Comments

Breakfast by another name is a marketing opportunity.

According to market research firm NPD,  over 40% of individuals give themselves two or more eating or drinking opportunities from the time they awake until roughly 11 am.  For some, it's a cup of coffee or some other beverage, but for others it includes a breakfast meal and a mid-morning snack.  However consumers choose to [...]

By |2012-03-22T21:20:22+00:00March 22nd, 2012|Uncategorized|0 Comments
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