Mealtime…what’s that all about?

In terms of eating, a normal day is breakfast, lunch and dinner...right?  Not so much, any more. The new norm is anytime, anywhere, and anyhow when it comes to feeding ourselves.  Food manufacturers and marketers are responding in large numbers by ignoring the traditional food "day parts", and positioning their products as great choices whenever consumers [...]

By |2011-11-28T23:28:31+00:00November 28th, 2011|Uncategorized|0 Comments

Branded Halloween costumes…what a treat for food marketers.

Hats off to those food brands and products that are so iconic they become Halloween costumes. Party goers in bottles, cans, packages, and actual product likenesses, displaying brand identities. I personally saw a hot sauce, a candy bar, a couple of insurance spokespersons, and a dizzying array of beers, including "the most interesting man in the world". And, [...]

By |2011-11-01T23:46:49+00:00November 1st, 2011|Uncategorized|0 Comments
Go to Top