Food and beverage marketers are always racking their collective brains to develop new products and line extensions. Sometimes the shortest distance to success is to watch and listen to how consumers use and define food products. Hidden Valley Ranch has taken a cue from consumers and acknowledged that their product is so much more than [...]

Grocery shopping, along with meal prep, have historically been moms' responsibility. However, according to a recent survey from Cone Communications, 52% of dads claim to be the primary grocery shopper. That "dad" claim is supported by 35% of the moms in the survey who agree. Food and beverage marketers need to rethink how they message [...]

With all the hype about all the social media channels commandeering consumer attention, the fact is email still dominates online time spent by 25+ year old males and females, according to a recent survey by Netpop Research.  That's not to say that food and beverage marketers can ignore the fact that in 2012, 79% of [...]