Pre-Super Bowl week is a busy time for food marketers and all advertisers alike. With an estimated 181 million US viewers and total spending expected to reach $12.3 billion, the Super Bowl has become a feeding and advertising frenzy. Take a look: 1. Total Super Bowl spending by viewers is expected to reach $12.3 billion, [...]

Of all the assets any food marketer owns, hands down the most valuable is its brand. While all the other tangibles such as processing equipment, physical plants, delivery fleets, furniture, fixtures, and so on, depreciate over time, a well managed brand appreciates over time. Yet, in many organizations, brands are viewed as simply the logo [...]