Brand logos broadcast a unique, memorable, and clear message about the products and services they visually represent. For food marketers, a brand logo can have a long shelf life, but as trends and markets change, it may become necessary to make adjustments. The question is:  what kind of adjustments? Since there has been an investment [...]

Facebook.  Foursquare.  Instagram.  LinkedIn.  Pinterest. Twitter. Vine. YouTube.  A few of the most popular social media platforms that vie for everyone's attention every day. From a food marketing perspective, social media can have a great deal of utility in connecting with consumers, building brands, and generating sales, but with one big caveat: they need to [...]