We've all received promotional emailers that leave us scratching our heads. They're all about the brand and what the marketer wants to say about it, but there is no indication how the brand and marketer are going to help you. The best way to build brand loyalty is to understand what the customer/consumer is looking [...]

With the proliferation of social media, many food marketers have been tempted to ask, "do we really need to invest in maintaining our brand website...or, do we need a brand website at all?".  This may be the wrong question to ask, but before this question can be addressed, it is important to understand the three [...]

Color can have profound effects on consumers, making it an important element in food and beverage packaging design. Research into the effects of color have revealed that consumers subconsciously respond to color with very specific social and cultural messages. Understanding the responses evoked by color can provide insight into which colors may be most appropriate [...]