How food marketers can make stock photos work.

People do relate to photos of people, and psychologists have confirmed that images of human faces do attract attention on website landing pages. However, with the proliferation of relatively inexpensive royalty-free images available, there has been wide-spread over-use of the abundant supply of photos. While food marketers can certainly benefit from the use of people [...]

By |2013-09-23T19:02:47+00:00September 23rd, 2013|Uncategorized|0 Comments

Food marketers need to redefine website.

The way website is defined, "a group of World Wide Web pages usually containing hyperlinks to each other and made available online by an individual, company, educational institution, government, or organization" according to Merriam-Webster, has led to the general consensus that websites are static works of technology...a project finished once launched.  However, for food and [...]

By |2013-09-12T20:33:02+00:00September 12th, 2013|Uncategorized|0 Comments

How old do you think email is?

For some of us, email may seem ancient since we've never really lived without it...it's always been there. For the rest of us, there was a life before email and we do remember hardcopy inter-office memos and mail systems.  Either way, email has affected the way we do business and promote goods and services in [...]

By |2013-09-05T18:01:49+00:00September 5th, 2013|Uncategorized|0 Comments
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