When it comes to the question of how to use color in branding and packaging design, there are no right or wrong answers. It's really a matter of understanding the psychological effects of specific colors and matching those effects through the selection of color to achieve branding and marketing objectives. Simply put, there is science [...]

Food and beverage products, like products in any other consumer product category, can be enormous successes or monumental flops. The product category really doesn't matter so much, but what does matter are the commonalities...the reasons for the failures. A recent article in Forbes is an excellent overview of "The Five Biggest Reasons Why Consumer Products [...]