Brand logos broadcast a unique, memorable, and clear message about the products and services they visually represent. For food marketers, a brand logo can have a long shelf life, but as trends and markets change, it may become necessary to make adjustments. The question is: what kind of adjustments? Since there has been an investment [...]
Facebook. Foursquare. Instagram. LinkedIn. Pinterest. Twitter. Vine. YouTube. A few of the most popular social media platforms that vie for everyone's attention every day. From a food marketing perspective, social media can have a great deal of utility in connecting with consumers, building brands, and generating sales, but with one big caveat: they need to [...]
Social media versus email, the pseudo competition of two marketing platforms. First it was email that was touted as the new, best way to reach target audiences and generate sales. Then social media developed into a formidable force in engaging target audiences, and email was declared dead. The time has come to set aside this [...]
The competition for email subscriber mindshare heats up every day as inboxes fill up. Having a good sender reputation and clean, opt-in lists is only half the battle, at best. You must provide content that grabs subscribers attention and distances you from your competition. Developing content rich messaging as part of your email strategy meets [...]
We've all received promotional emailers that leave us scratching our heads. They're all about the brand and what the marketer wants to say about it, but there is no indication how the brand and marketer are going to help you. The best way to build brand loyalty is to understand what the customer/consumer is looking [...]
With the proliferation of social media, many food marketers have been tempted to ask, "do we really need to invest in maintaining our brand website...or, do we need a brand website at all?". This may be the wrong question to ask, but before this question can be addressed, it is important to understand the three [...]
Color can have profound effects on consumers, making it an important element in food and beverage packaging design. Research into the effects of color have revealed that consumers subconsciously respond to color with very specific social and cultural messages. Understanding the responses evoked by color can provide insight into which colors may be most appropriate [...]
Brand messages and images abound on many online media platforms as consumers consume product information at home and on the go, using multiple devices. With all this messaging going on it is easy to understand that consumers are reading less and skimming more. Brands will have to adapt or perish. Quick read branding is an [...]
Coupons are still big with consumers. According to a recent survey conducted by Linkable Networks, 95% of US consumers regularly use coupons to lighten their budgets. Over 73% stated that they use coupons at least 1-2 times a month. Here are some additional findings about coupon use from this survey: 78% indicated that they used [...]
In a recent study by global research firm Ipsos Innoquest, consumers indicated that they place a high value on food and beverage packaging that preserves product freshness and is reusable. Over 60% of respondents said they would pay premium prices for products in packaging that "keeps food fresh longer". Another 50% placed a high value [...]