Food brands are born out of a commitment of resources to create the face of a product. The investment is not just limited to capital in its creation and promotion, it also includes the time needed to build awareness and trust. Without proper care and feeding, food brands can't serve the purpose for which they [...]

Consumers are shopping more for healthy alternatives in the grocery aisles and food packaging can make it easier for them.  According to the 19th annual FMI survey "Shopping for Health", consumers are becoming more informed on eating healthy and they're reading food packaging for claims that support their health concerns. The top health claims that [...]

Content marketing, a mere concept a short while ago, has become part of mainstream marketing strategies for many food and beverage marketers. Some of the reasons for this shift in status reside in misconceptions about content marketing...like, it's easy. Here are the content marketing myths that need to be dispelled. 1. Compared to other marketing [...]

Some of the best known, most successful food brands have become so because they embraced social media early on and used the wealth of analytical data generated to optimize all of their marketing opportunities...they integrated their efforts.  An integrated marketing plan is the road map to managing a brand's promotional efforts on paid, owned, and [...]

For food and beverage marketers, connecting with and engaging consumers has become the major thrust of most marketing initiatives. Online advertising, email, and particularly social media, have proven themselves to be much more than the promotional "flavor of the year", and with good reason. They facilitate personal, one-on-one interaction with consumers, and foster brand awareness and trust. [...]

There is no "one way" to build and maintain a great food and beverage brand, but there are some marketing rules that will really help in successful social branding. Find the fit. In social media,  marketers have very few precious seconds to capture audience attention. Consumers may know some things about your brand, but there [...]

Every day, over 294 billion emails are sent. This makes the 400 million tweets and 2 million blog posts seem paltry in comparison. With that much email communication going on daily, it is understandable that in a recent survey, 65% of B2B buyers indicated that email shapes their  perspective of companies and brands. Food marketers [...]

People do relate to photos of people, and psychologists have confirmed that images of human faces do attract attention on website landing pages. However, with the proliferation of relatively inexpensive royalty-free images available, there has been wide-spread over-use of the abundant supply of photos. While food marketers can certainly benefit from the use of people [...]

The way website is defined, "a group of World Wide Web pages usually containing hyperlinks to each other and made available online by an individual, company, educational institution, government, or organization" according to Merriam-Webster, has led to the general consensus that websites are static works of technology...a project finished once launched.  However, for food and [...]

For some of us, email may seem ancient since we've never really lived without it...it's always been there. For the rest of us, there was a life before email and we do remember hardcopy inter-office memos and mail systems.  Either way, email has affected the way we do business and promote goods and services in [...]