According to the 12th annual Food Study, conducted by Hunter PR, consumers were concerned about drought, sugar, GMOs, and food labels. The survey was conducted online in November 2014, with a sample of 1,004 participants that were representative of the US adult population with respect to age, gender, race, and geographic region. The vast majority [...]
Whether it's center store or the periphery, food product shelves and displays are overrun with superlatives on food and beverage packaging... the er's and est's. Fresher, freshest, bigger, biggest, healthier, healthiest...the list goes on. But, do superlatives really differentiate a brand from its competitors, or is there a more relevant brand story to be told? [...]
Snack foods are gaining traction as meal foods for growing numbers of consumers. Foods that have been traditionally defined as snack foods are now being consumed both between meals and at meal times. In recently released research, The NPD Group forecasts that snacks, particularly those perceived as healthy, will drive a 5% growth in snack [...]
By Paul Conley, Food Dive In the food industry, a constant flux in technology, the economic environment and public taste make rapid change the norm. But there was one year when the changes were more significant, more long-lasting than typical. That year was 1914—100 years ago. In 1914, as the nightmare of World War I [...]
What's the ultimate fear food brand managers and marketers have about rebranding efforts? That in spite of their best intentions, sales drop after the rebranding initiative. There can be many rewards born out of a successful rebranding program, but there are risks to be considered. It is a delicate balance between attracting new consumers with [...]
Food labeling and packaging will continue to be highly scrutinized throughout 2014 as the FDA comes to terms with the Food Safety and Modernization Act. The growing consumer interest in food labels, ingredients, and claims will also drive packaging changes. Food marketers need to closely monitor these trends with respect to possible changes to their [...]
When it comes to the question of how to use color in branding and packaging design, there are no right or wrong answers. It's really a matter of understanding the psychological effects of specific colors and matching those effects through the selection of color to achieve branding and marketing objectives. Simply put, there is science [...]
Food and beverage products, like products in any other consumer product category, can be enormous successes or monumental flops. The product category really doesn't matter so much, but what does matter are the commonalities...the reasons for the failures. A recent article in Forbes is an excellent overview of "The Five Biggest Reasons Why Consumer Products [...]
Great food products deserve to be showcased in well designed, attractive packaging. While food product design and formulation are the first order of business, some marketers remain focused on that aspect of bringing a product to market without giving enough consideration to actually packaging the product...package configuration, materials, design, graphics, photos, and messaging. Here are [...]
There have been seismic shifts in our culture that have changed the way we think about and consume food. For food marketers, there are both upsides and downsides. These changes have created marketing opportunities through product innovations and realignments that did not exist a few years ago. However, these changes have also caused disruptions in [...]