Savvy food and beverage marketers are not wasting any time in reviewing the new 2015 Dietary Guidelines and looking for ways to incorporate the recommendations into their marketing efforts. One of the biggest opportunities is to help consumers understand the recommendations, which are presented online in a format that is not easy for consumers to [...]

With 2016 fast approaching, now is the time for food marketers to look at their branding and marketing initiatives, and make plans. Here is a checklist to help you get started: 1. Branding:  If you're considering a rebranding or brand refresh effort, planning to introduce new brands or product lines, or extensions to any existing product lines [...]

Over 50% of adults claim to consume snacks 2-3 times a day between meals, according to a recent study by Lightspeed GM/Mintel, January, 2015. Millennials snack the most with 24% claiming to snack 4+ times a day, but over 50% of boomers are snacking at least 2-3 times a day.  Consumers worldwide spent upwards of $375 billion on snack [...]

Many global food and beverage trends are already changing consumers' perspectives, and that will only intensify as we enter 2016. Here a few of these trends and the opportunities they present to food and beverage marketers. Looks good enough to share: Food focused media has provided the conduit for visually sharing one's food creations, particularly among millennials. [...]

Significant changes in consumer demographics, eating habits, and lifestyles are creating opportunities for food and beverage marketers through creative new packaging. Packaged Facts recently released report "Food and Beverage Packaging Innovation in the US: Consumer Perspectives" reveals seismic shifts in population distribution with fewer married households and more single individual households, as well as smaller [...]

An interesting study published in "Public Health Nutrition" appears to support a move to mandatory front-of-pack (FOP) nutrition facts. The UK, US, and Australasia are all grappling with this issue which motivated researchers at the University of Otago, New Zealand to study the impact of existing nutrition labels. They asked study participants to relate the [...]

American consumers, households, eating, and food shopping habits are changing. According to the Food Marketing Institute (FMI), food marketers may be behind the curve and need to play catch-up. Here are ten trends that FMI has identified in its 2015 U.S. Grocery Shopper Trends report that may be game changers for food and beverage brands. [...]

There may be many reasons for food and beverage marketers to consider a rebranding effort...some of them very good reasons and some of them "not so much". If there is buzz within your organization about a possible rebrand effort, these tips may help inform the conversation. What's driving the conversation?  The first and most obvious [...]

Food brands should be unique, and reflect the value and performance of the products wearing their moniker. It would seem counter-intuitive, then, to suggest that brands also need to consider trends in visual expression. However, trends in food brand logo design should be considered because they are a reflection of the collective mindset of consumers [...]

The beginning of any working relationship is an exciting and somewhat anxious time. This is particularly true for food and beverage marketers as they begin working with a new branding/design/marketing firm or consultant...a new creative partner. Everyone, both clients and creative partners, want to do their best in achieving branding and marketing goals, and building [...]