Consumers are demanding much more product transparency, forcing food brands and producers to re-think how and where they provide the information consumers crave. The recently released "2016 Label Insight Food Revolution Study" took an in-depth look at how consumers view their food purchase decisions and what kind of information they expect brands to provide. Here [...]

In the not so distant past, writing and pitching press releases was the de rigueur when food brands wanted to make announcements about themselves. The "gatekeepers" were the reporters and editors of media who were approached and pitched to by PR firms. Social and mobile media have completely changed the landscape and now food brands themselves are the gatekeepers of [...]