With 2016 fast approaching, now is the time for food marketers to look at their branding and marketing initiatives, and make plans. Here is a checklist to help you get started: 1. Branding:  If you're considering a rebranding or brand refresh effort, planning to introduce new brands or product lines, or extensions to any existing product lines [...]

Over 50% of adults claim to consume snacks 2-3 times a day between meals, according to a recent study by Lightspeed GM/Mintel, January, 2015. Millennials snack the most with 24% claiming to snack 4+ times a day, but over 50% of boomers are snacking at least 2-3 times a day.  Consumers worldwide spent upwards of $375 billion on snack [...]