There may be many reasons for food and beverage marketers to consider a rebranding effort...some of them very good reasons and some of them "not so much". If there is buzz within your organization about a possible rebrand effort, these tips may help inform the conversation. What's driving the conversation?  The first and most obvious [...]

Food brands should be unique, and reflect the value and performance of the products wearing their moniker. It would seem counter-intuitive, then, to suggest that brands also need to consider trends in visual expression. However, trends in food brand logo design should be considered because they are a reflection of the collective mindset of consumers [...]