Building brand value often feels like a daunting task within the highly competitive space that food and beverage brands reside. Yet, in 2014 global brands managed to achieve a 12% increase in value. It is tempting to attribute this feat to deep marketing pockets, but there is more to it than that. Here are some [...]
Digital-first connectivity, hyper-localization of consumer data and in-store/on-shelf efforts such as the use of packaging to clarify health and wellness claims and build consumer trust are three game-changing industry trends that retailers should be monitoring in 2015, Nielsen Senior Vice President of Global Consumer Insights James Russo said Monday. Supermarket News 2/9/15.
The Federal Label Modernization Act (FLMA) is scheduled to be finalized in early 2016 with full compliance anticipated by 2018. The FLMA is expected to affect over 700,000 food and beverage products/UPCs. While the FLMA may be viewed as disruptive to some, savvy food and beverage marketers are viewing it more as an opportunity, and [...]
