Content marketing, a mere concept a short while ago, has become part of mainstream marketing strategies for many food and beverage marketers. Some of the reasons for this shift in status reside in misconceptions about content marketing...like, it's easy. Here are the content marketing myths that need to be dispelled. 1. Compared to other marketing [...]

Some of the best known, most successful food brands have become so because they embraced social media early on and used the wealth of analytical data generated to optimize all of their marketing opportunities...they integrated their efforts.  An integrated marketing plan is the road map to managing a brand's promotional efforts on paid, owned, and [...]