Consumers are increasingly using Internet sources for making food and beverage purchasing decisions. In a recent Nielsen study, The Nielsen Global Survey of New Product Purchase Sentiment, more than 29,000 consumers with Internet access were surveyed about their use of online sources in a number of product categories, and 60% indicated that for the food [...]

In terms of  online marketing history, email may seem like an elder parent compared to the wide variety of "young" media, i.e. social. However, take a look at the data from a recent Docstoc study that appeared in the 2/11/13 Center for Media Research, Research Brief if you have any doubt about the continuing relevance [...]

It is surprising how many companies, large and small, are still hanging on to these common online marketing myths. Subscribing to any of them can be costly in terms of resources wasted and business opportunities lost. It is time to put these marketing myths to rest: 1. A website is a website...they're all pretty much [...]