For food and beverage marketers, there are nuggets of new product inspiration to be found in listening to consumers. The proliferation of social media provides food and beverage marketers with a rich source of data about consumer engagement with specific brands and products, as well as consumer behavior within product categories. Consumers often tell marketers what [...]

When it comes to purchasing decisions, consumers appear to be a little conflicted. In the past, they relied more on positive information in making purchasing decisions, but recent research reveals that negative information is now equally important in purchasing decisions. Of particular interest to food and beverage marketers is the fact that consumers are finding [...]

Many food and beverage marketers have jumped on the social media bandwagon and there are many valid reasons to do so. However, jumping on the bandwagon and actually conducting the band are two different things. Social media can be a great promotional and marketing tool, but it must be used effectively. Here's some questions to [...]

Food and beverage marketers spend a considerable amount of time and resources annually on tradeshows, but they don't always "Press" for all the opportunities to promote. Obviously, impressing existing and potential new customers is one of the primary objectives in exhibiting at tradeshows. But, there is another very important objective that many marketers overlook or [...]