With all of the avenues to communicate with consumers, there has been an explosion of branding efforts, particularly among food and beverage marketers, aimed at getting up close and personal with consumers. Creating brand fans and champions has become a national pastime, but how close do consumers want brands to actually get? The Journal of [...]

Food market research firm The Hartman Group, Inc. has been looking at food trends for over 20 years, and through their experience they have identified some great food trends that have stuck around, and some others not so much. Here are a few of the "sticky" trends that still offer lots of food and beverage [...]

Dr. Tina McCorkindale, Assistant Professor at Appalachian State University Department of Communication, recently published studies that found that 75% of the Millenial generation (18- to 29-year olds) said they had liked an organization or business on Facebook. However, 69% of them said they rarely or never returned to the fan page. Since the primary objective [...]