A branding milestone for Oreo cookies.

Hard to believe, but Oreo Sandwich Cookies brand turns 100 on March 6th. While the brand has changed hands over the last 100 years and is currently owned by Kraft Foods, it has maintained its presence and relevance in the supermarket cookie aisle. Kids and adults from generations past enjoyed them, just as they do today.

Protecting and nurturing a brand requires commitment to both its roots and its contemporary environment. Kraft Foods has indicated that the birthday celebrations are being supported with a fully integrated campaign using traditional and new media along with special events and promotions. The traditional components re-enforce the legacy and authenticity of the Oreo brand, while the new media components speak to the younger generations of Oreo fans.

It is a milestone for any food and beverage brand to celebrate a 100th birthday. The only way to achieve that kind of success is through continued branding, advertising, and marketing efforts.