Hard to believe, but Oreo Sandwich Cookies brand turns 100 on March 6th. While the brand has changed hands over the last 100 years and is currently owned by Kraft Foods, it has maintained its presence and relevance in the supermarket cookie aisle. Kids and adults from generations past enjoyed them, just as they do [...]

There were almost 3,000 new food product launches last year in Western Europe and the US with "free-from" packaging claims. That represents  10% of all new product launches in the US and Western Europe combined. Dairy-free and lactose-free represent $3.6 bln of market value while gluten-free represents $3.5 bln...certainly not "free-from" profitable. "Free-from" packaging claims play into [...]

Seventy percent of consumers say they avoid buying brands and products from companies they dislike, according to a recent consumer survey from Weber Shandwick and KRC Research.  Equally important, two-thirds of surveyed consumers said they routinely check product labels and packaging to determine the name of the corporate entity owning the product brand, and over [...]