Actually, things.  According to CBD Marketing, a strategic branding and integrated marketing firm,  products are defined as things if they create a new sustained category that results in pervasive consumer use and acceptance. For example, trans fat free, bottled water, or light beer. These product categories have attracted multiple brands and products, and consumers regularly buy them. Fads [...]

The FDA has been very reluctant to address "natural" as a food claim with a definitive regulation for the claim. Consumers have become increasingly aware that natural claims on food and beverage packaging are unregulated, and lawsuits regarding misleading natural claims have been flying fast and furious. In response, some food marketers have turned to [...]