There seems to be a food fight going on over how food facts should be provided to consumers on packaged food products. Everyone agrees that “front of package” information should be provided for a quick read so that consumers can make an educated product choice and move on the next item on their shopping list. The Grocery Manufacturers Association has launched its voluntary “Facts Up Front” approach that provides quantified information on the amounts of sodium, fat, sugar, and calories in the product. This approach allows consumers to interpret this information in the context of their individual dietary concerns and needs. The Institute of Medicine recently released its proposal for an interpretive system that rates products based on the amounts of saturated and trans fats, sodium, and added sugar in the product. The result would be a front of package rating system, 0-3 stars, checks, or some other graphic symbol, to assist consumers in making healthier choices. The FDA will probably ultimately decide the real issue of whether consumers can make their own decisions using facts or whether they need an interpretive system that implies good versus bad choices. One thing is clear…front of package information, in one form or another, will become the norm in food packaging design.