It’s a great time to be a supermarket.

An August, 2011 Harris Poll, by Harris Interactive, indicates that the public seems to love its supermarkets. The survey, which began in 1997, measures the public’s perception of how well twenty-two of the nation’s largest industries serve their consumers. With an 80% good job minus bad job (90% good job – 10% bad job) perception, supermarkets scored first on the list as doing a good job in serving it’s consumers. For comparison sake, oil companies scored -31% (33% good job – 64% bad job). Packaged food companies fared very well also at 47% (71% good job – 24% bad job). It seems that the food industry in general is positioned in a very positive light, which offers a great opportunity for individual food industry producers and marketers to build consumer loyalty. Several other industries in this survey would love to be in that position.