What’s a “like” really worth?
Dr. Tina McCorkindale, Assistant Professor at Appalachian State University Department of Communication, recently published studies that found that 75% of the Millenial generation (18- to 29-year olds) [...]
Something very “Pinteresting” is happening.
In a little over a year, Pinterest has become the #3 social network traffic site behind Facebook and Twitter. While Pinterest is also a social sharing site, [...]
“Should I eat that?” There’s an app for that.
Consumers are becoming consumed with concern over the nutritional values of the foods they eat. Of the US consumers with smartphones, over 40% have downloaded apps that answer [...]
Shouldn’t common food names remain in common use?
The newly formed Consortium for Common Food Names, a global initiative of food producers and organizations, thinks so. They will work to oppose any attempt to monopolize [...]
Old brand mascots find new life in social media.
If you've ever wondered what happened to the likes of Charlie the Tuna and the silent, but sophisticatedly dressed Planters Mr. Peanut, they've found new lives and [...]
Breakfast by another name is a marketing opportunity.
According to market research firm NPD, over 40% of individuals give themselves two or more eating or drinking opportunities from the time they awake until roughly 11 [...]