Super Bowl…a food and advertising frenzy. The stats tell the story.
Pre-Super Bowl week is a busy time for food marketers and all advertisers alike. With an estimated 181 million US viewers and total spending expected to reach [...]
Don’t let your food brand depreciate.
Of all the assets any food marketer owns, hands down the most valuable is its brand. While all the other tangibles such as processing equipment, physical plants, [...]
Food brands need proper care and feeding.
Food brands are born out of a commitment of resources to create the face of a product. The investment is not just limited to capital in its [...]
Consumers are shopping for healthier foods and packaging can help them out.
Consumers are shopping more for healthy alternatives in the grocery aisles and food packaging can make it easier for them. According to the 19th annual FMI survey [...]
Content marketing is easy? Dispelling the myths.
Content marketing, a mere concept a short while ago, has become part of mainstream marketing strategies for many food and beverage marketers. Some of the reasons for [...]
An integrated marketing plan…where do we start?
Some of the best known, most successful food brands have become so because they embraced social media early on and used the wealth of analytical data generated [...]