How did they come up with that food brand name?
Creating a new food brand name...where does the inspiration come from? There are many approaches to take in creating a food brand name and each has its [...]
Tips for developing food packaging that sells.
Food packaging sells...it's most often the first "ad" consumers see for products. Whether your product is a new start-up or an existing product with some shelf life, [...]
Proposed Nutrition Facts Label Changes…Minor Adjustments or Major Overhaul?
It appears that most stakeholders in the the nutrition facts label conversation agree that updates are overdo. The devil, of course, is in the details. Which facts [...]
INFOGRAPHIC: B2B Marketing/Sales Guide – Using Email, Social Media, Content Marketing
INFOGRAPHIC: B2B Marketing/Sales Guide - Using Email, Social Media, Content Marketing. Download the PDF from link below. infographic_b2bmarketing-640x3024
The first 3 questions food marketers need to ask.
It's not at all uncommon for food marketers to contact us with a shopping list of marketing wants...email campaign, direct mail, social media, advertising, promotional campaigns. Of [...]
Food companies, let’s have the marketing budget talk.
Whether it's the food industry or any other, the budget talk between clients and their marketing/creative partners can take many twists and turns. Some clients are very [...]