The psychology of color. How to make it work for your food branding and packaging design.
When it comes to the question of how to use color in branding and packaging design, there are no right or wrong answers. It's really a matter [...]
Why do food products fail? Here’s the big five.
Food and beverage products, like products in any other consumer product category, can be enormous successes or monumental flops. The product category really doesn't matter so much, [...]
Great food products deserve great food packaging.
Great food products deserve to be showcased in well designed, attractive packaging. While food product design and formulation are the first order of business, some marketers remain [...]
Modern eating habits have profound effect on food marketing.
There have been seismic shifts in our culture that have changed the way we think about and consume food. For food marketers, there are both upsides and [...]
Developing brand names today…way more complex than in “Mad Men” days.
Developing a brand name has evolved into a very complex process that extends way beyond the cultural and geographic boundaries of the country in which the brand [...]
Do consumers trust what you say about your products?
Based on a recent YouGov Omnibus Survey (2014), 50% of US consumers who are aware of advertising claims, regardless of product category, don't trust what marketers say [...]