Food stories – here’s what consumers read and talked about in 2014.
According to the 12th annual Food Study, conducted by Hunter PR, consumers were concerned about drought, sugar, GMOs, and food labels. The survey was conducted online in [...]
Do superlatives really build a food brand?
Whether it's center store or the periphery, food product shelves and displays are overrun with superlatives on food and beverage packaging... the er's and est's. Fresher, freshest, [...]
Snack or meal? It’s all in product positioning.
Snack foods are gaining traction as meal foods for growing numbers of consumers. Foods that have been traditionally defined as snack foods are now being consumed both [...]
Five things that happened in 1914 that changed the food industry.
By Paul Conley, Food Dive In the food industry, a constant flux in technology, the economic environment and public taste make rapid change the norm. But there [...]
Rebranding a food product? Know the risks and rewards.
What's the ultimate fear food brand managers and marketers have about rebranding efforts? That in spite of their best intentions, sales drop after the rebranding initiative. There [...]
Food labeling and packaging watch – expect some important changes.
Food labeling and packaging will continue to be highly scrutinized throughout 2014 as the FDA comes to terms with the Food Safety and Modernization Act. The growing [...]