Two old school marketing tools are making a big comeback.
There are an unprecedented number of communication channels food marketers have access to today to reach their target audiences. For many B2B and consumer audiences, however, information [...]
Packaging. The gap between consumer importance and satisfaction represents opportunities for food marketers.
The recently released 2015 Packaging Matters, an annual research study from MeadWestvaco Corp., reveals significant gaps between how important some packaging attributes are to consumers and how satisfied [...]
Some tips to build and retain brand value.
Building brand value often feels like a daunting task within the highly competitive space that food and beverage brands reside. Yet, in 2014 global brands managed to [...]
Trends that could change the food retail game.
Digital-first connectivity, hyper-localization of consumer data and in-store/on-shelf efforts such as the use of packaging to clarify health and wellness claims and build consumer trust are three [...]
FLMA labeling changes provide marketing opportunities.
The Federal Label Modernization Act (FLMA) is scheduled to be finalized in early 2016 with full compliance anticipated by 2018. The FLMA is expected to affect over [...]
Snacks and mini-meals are redefining marketing strategies.
The consumer shift to snacks and mini-meals continues to grow, and food marketers are redefining their strategies in response. Recent market research conducted by Packaged Facts and [...]