Where should your food brand logo be headed?
Food brands should be unique, and reflect the value and performance of the products wearing their moniker. It would seem counter-intuitive, then, to suggest that brands also [...]
Tips for building a great working relationship with your creative partner.
The beginning of any working relationship is an exciting and somewhat anxious time. This is particularly true for food and beverage marketers as they begin working with [...]
How can you get a 7-fold increase in your brand value?
Marketing professionals have been advising clients for decades to invest in brand positioning and identity to produce a greater ROI on all other marketing and promotional efforts. [...]
Food packaging. Let’s clean it up.
Clean packaging/labels for food and beverage products is a hot topic. Consumers certainly have spoken about their desire for simplified ingredient lists and easy to read/comprehend food [...]
A word up.
"There is nothing worse than a sharp image of a fuzzy concept." Ansel Adams, Photographer
Let’s come to terms on some marketing and advertising words.
We're often asked, "what's the difference between marketing and advertising?". In fact, there are several terms in the advertising and marketing world that many of our food [...]