Never underestimate the power of packaging.
Coca-Cola found out just how iconic its packaging really is when consumers complained about being confused by regular variety Coke holiday packaging. In an effort to support [...]
Mealtime…what’s that all about?
In terms of eating, a normal day is breakfast, lunch and dinner...right? Not so much, any more. The new norm is anytime, anywhere, and anyhow when it comes [...]
Branded Halloween costumes…what a treat for food marketers.
Hats off to those food brands and products that are so iconic they become Halloween costumes. Party goers in bottles, cans, packages, and actual product likenesses, displaying brand identities. I [...]
The branding power of a well chosen word
Artisan...the word that elevates any food or beverage product. According to researcher Datamonitor, there are over 800 food products that proudly display this moniker, 200 of which were introduced [...]
Food Fight Over Food Facts
There seems to be a food fight going on over how food facts should be provided to consumers on packaged food products. Everyone agrees that "front of [...]
It’s a great time to be a supermarket.
An August, 2011 Harris Poll, by Harris Interactive, indicates that the public seems to love its supermarkets. The survey, which began in 1997, measures the public's perception [...]