A branding milestone for Oreo cookies.
Hard to believe, but Oreo Sandwich Cookies brand turns 100 on March 6th. While the brand has changed hands over the last 100 years and is currently [...]
“Free-from” appearing on more food packaging.
There were almost 3,000 new food product launches last year in Western Europe and the US with "free-from" packaging claims. That represents 10% of all new product launches [...]
Your food products may be great, but do consumers “like” you?
Seventy percent of consumers say they avoid buying brands and products from companies they dislike, according to a recent consumer survey from Weber Shandwick and KRC Research. [...]
Food fads, trends, niches, things. Which is better?
Actually, things. According to CBD Marketing, a strategic branding and integrated marketing firm, products are defined as things if they create a new sustained category that results [...]
“Naturality” as a claim on food packaging. Really?
The FDA has been very reluctant to address "natural" as a food claim with a definitive regulation for the claim. Consumers have become increasingly aware that natural [...]
Good fats, bad fats. Food marketers can influence consumer perceptions.
Remember good carbs, bad carbs? It was not so long ago that all carbohydrates were to be shunned in pursuit of a healthy diet. Then, thanks to food industry [...]