The largest social media platform? Food marketers might be surprised by the answer.
Many food and beverage marketers have been struggling with how to effectively integrate social media into their marketing efforts. Where to focus: Facebook, YouTube, the new and very [...]
Slogans vs taglines. In a digital world, what works best for food products?
Slogans ruled in the “golden age” of advertising: “When it absolutely, positively has to be there overnight” (FedEx), “Strong enough for a man, but made for a woman” (Secret [...]
Great old brands never die. They refresh.
Even well established, very successful food and beverage brands and products can begin to lose their appeal. When that happens, truly great brands and products can most [...]
Listen to consumers for cues on your food and beverage product development.
For food and beverage marketers, there are nuggets of new product inspiration to be found in listening to consumers. The proliferation of social media provides food and beverage [...]
Food consumers influenced equally by positives and negatives.
When it comes to purchasing decisions, consumers appear to be a little conflicted. In the past, they relied more on positive information in making purchasing decisions, but [...]
Are you socially presumptuous when it comes to social media?
Many food and beverage marketers have jumped on the social media bandwagon and there are many valid reasons to do so. However, jumping on the bandwagon and [...]