Consumers do use food brand websites…regularly.
Consumers are increasingly using Internet sources for making food and beverage purchasing decisions. In a recent Nielsen study, The Nielsen Global Survey of New Product Purchase Sentiment, [...]
Email marketing still works and here’s why.
In terms of online marketing history, email may seem like an elder parent compared to the wide variety of "young" media, i.e. social. However, take a look [...]
Are you hanging on to any of these online marketing myths?
It is surprising how many companies, large and small, are still hanging on to these common online marketing myths. Subscribing to any of them can be costly [...]
Developing a food brand name. Way beyond a brainstorming session.
Creating a great new food or beverage brand name and visual identity is so much more than a brainstorming frenzy. It's a process, that when faithfully adhered to, [...]
Packaging can redefine food products, invent new categories.
Innovations in packaging materials and configurations, along with creative graphics and messaging, have opened opportunities for food marketers to redefine products and actually invent new product categories. [...]
Where’s one of the best places food marketers can advertise?
For years, food marketers have struggled with this question, particularly for those brands and products that are not owned by Fortune 500 companies with deep pocket ad [...]