Consumers get cues from colors on food packaging.
Color can have profound effects on consumers, making it an important element in food and beverage packaging design. Research into the effects of color have revealed that [...]
Quick read branding for a generation of skimmers.
Brand messages and images abound on many online media platforms as consumers consume product information at home and on the go, using multiple devices. With all this [...]
Consumers are still cashing in on coupons.
Coupons are still big with consumers. According to a recent survey conducted by Linkable Networks, 95% of US consumers regularly use coupons to lighten their budgets. Over [...]
Are you frustrating consumers with your packaging?
In a recent study by global research firm Ipsos Innoquest, consumers indicated that they place a high value on food and beverage packaging that preserves product freshness [...]
Are your email campaigns suffering from static thinking?
Successful email campaigns result from ongoing evaluation and adjustment. The real advantage of the technology is the ability to constantly assess effectiveness and make changes immediately. Yet, [...]
Don’t jump into a creative effort without your brief.
Whether it's a new brand logo, a package redesign, or an entire ad campaign, great creative is born out of a well prepared creative brief. While it's [...]