Brand logo evoluton vs revolution. What’s the difference?
Brand logos broadcast a unique, memorable, and clear message about the products and services they visually represent. For food marketers, a brand logo can have a long [...]
Social media platforms…simple diversions or marketing tools?
Facebook. Foursquare. Instagram. LinkedIn. Pinterest. Twitter. Vine. YouTube. A few of the most popular social media platforms that vie for everyone's attention every day. From a food [...]
Social media vs email. It’s not really a competition.
Social media versus email, the pseudo competition of two marketing platforms. First it was email that was touted as the new, best way to reach target audiences [...]
Want to grab email subscriber mindshare? Feed them some content.
The competition for email subscriber mindshare heats up every day as inboxes fill up. Having a good sender reputation and clean, opt-in lists is only half the [...]
Are your promotional emailers easily actionable?
We've all received promotional emailers that leave us scratching our heads. They're all about the brand and what the marketer wants to say about it, but there [...]
Websites vs Social Media: which is more important to a food brand?
With the proliferation of social media, many food marketers have been tempted to ask, "do we really need to invest in maintaining our brand website...or, do we [...]