Experience
For over 25 years, Taste Branding & Packaging has worked with a wide range of food and beverage companies to help them brand, package, and market their products. We’ve gained substantial knowledge and experience in the ingredient, foodservice, and retail CPG sales channels. We’ve served clients in numerous product categories including bakery, seafood, produce, deli, beverages, dairy, dietary supplements, frozen, refrigerated, shelf-stable, organic, and many others.
We really know food. We regularly attend food industry tradeshows and continuously follow the latest food trends and news. Whether it’s traditional fare or the latest in organic and alternative offerings, we continually sample all kinds of food and beverage products. From the big box stores to national supermarket chains and smaller regional specialty markets, we regularly visit a wide range of food and beverage retailers to keep up-to-date on the retail environment.
Brand logos and product packaging are the core identity of any brand – the tangible expression of a company’s product and brand values. We’ve developed brand names and logos, and product packaging that successfully position our client’s brands and products in the marketplace, and capture consumer attention.
We’ve provided custom food photography, food styling, and digital photo editing services to make our clients’ products look their absolute delicious best. We’ve developed websites that effectively position our clients’ brands and products, and support their marketing and sales efforts. We’ve also developed sales and marketing materials that help our clients promote their brands and successfully market their products.
For more information on our services and capabilities, visit our Services page.
Clients
We invest in our client partnerships by gaining a thorough understanding of our clients’ products, competitive advantages, competitors, sales channels, and target audiences.
Whether we’re retained on a per-project or annual contract basis, we’re committed to developing long-term, mutually beneficial partnerships with all of our clients. For more information or to request a list of clients served, please contact us.
Testimonials
“We’ve worked with Taste for numerous years on many projects and they’ve offered us the ability to tap into the highest quality creative services on a cost effective per-project basis. Taste has provided on-trend, relevant marketing concepts for website development, product photography, brand logos, packaging, direct mailers, sales sheets, and brochures. They’ve enabled us to meet last minute deadlines with exceptionally professional results and no compromises. Taste stays current on the knowledge and trends in design and website development, and keeps us well informed. The staff of Taste are true professionals and are a pleasure to work with.”
Dave Smart, Owner, Athens Baking Company, Inc.“I had the pleasure of working with Taste, when we launched a new version of an existing dietary supplement and needed a new label design. We were looking to modernize the brand and were really concerned about losing the essence of our product in the transition. We asked Taste for multiple concepts, and all of the concepts Taste delivered were well-realized and it was a tough choice. The entire process went smoothly. Taste clearly laid out terms and costs, was quick to respond to all communications, and delivered on-time. Plus, they nailed the brand refresh. The new product has tremendous shelf-presence, maintains everything we wanted to communicate with customers, and got rid of the clutter. If you’re looking for great communication and fresh creativity you won’t go wrong with Taste Advertising, Branding, Packaging.”
Chris Guidotti, Director of Marketing, Health Direct“We had a great experience working with Jeff Hood and the team at Taste Advertising, Branding, Packaging to develop Aquamar’s website, POS, and various product packages. The Taste team is highly knowledgeable of the food industry both from the perspective of new and developing consumer trends, as well as the needs of retail and foodservice customers. We always felt that the Taste staff were an extension of our Marketing Department with their attention to detail and creative input to solve problems and be innovative. Taste has historically been highly responsive to our needs and quick to respond with whatever we require whether it be a specific deliverable, feedback on a product concept or industry information.”
“Taste has been a very important strategic and executional partner on our business. I continue to be very impressed with their insights, their creativity, and their ability to meet or beat target timelines.”
Bill Stewart, Cheif Operating Officer, SCNS Sports Foods, Inc.