Hats off to those food brands and products that are so iconic they become Halloween costumes
. Party goers in bottles, cans, packages, and actual product likenesses, displaying brand identities. I personally saw a hot sauce, a candy bar, a couple of insurance spokespersons, and a dizzying array of beers, including “the most interesting man in the world”
. And, more importantly, everyone else who saw those costumes got it. That’s the power of great creative, and what a windfall ROI in brand development!
